Ink
2023 | Ink Entrepreneurs
The problem
Currently, artists and enthusiasts navigate through generic social platforms, hindering effective connections and exposure. Our upcoming platform is tailored to their unique needs, providing a dedicated space for artists to showcase their work by style and location. For enthusiasts, it’s a one-stop hub to discover, connect, and stay informed. Say goodbye to limitations – embrace a platform designed exclusively for the artistry of ink.
Pain Points
Tattoo Enthusiasts Pains
- Navigating the Ink Journey: Finding a tattoo artist tailored to one’s style, location, and budget is a time-consuming challenge.
- Choice Dilemma: Amidst a sea of tattoo artists on social platforms, pinpointing the right match becomes frustrating.
- Data Overwhelm: Juggling details from different artists for comparisons – prices, processes, specializations – becomes an overwhelming task.
- Global vs. Local Exposure: Sorting through international tattoo images overshadows local gems, complicating the quest for the perfect match.
Tattoo Artists Pains
- Marketing Challenges: Investing heavily in widespread advertising might not translate into specific and effective outcomes.
- Portfolio Complexity: Managing an inclusive online portfolio that strategically showcases work becomes challenging for attracting the right clientele.
- Inquiry Overload: Dealing with diverse inquiries on platforms not specialized for tattoos proves time-consuming and less fruitful.
- Incomplete Communication: Numerous inquiries lack vital details, such as images, size, and location, leading to unnecessary communication hurdles.
Addressing these challenges requires a more tailored and efficient platform for both tattoo enthusiasts and artists alike.
The Solution
Ink connecting tattoo enthusiasts with artists. Discover a myriad of tattoo designs from Israeli artists, get personalized recommendations, and simplify the process from concept to artist selection. For artists, Ink provides a dedicated space to showcase and promote their work, enhancing visibility and connections. With Ink, the tattoo experience becomes a streamlined journey of meaningful connections and creative collaborations.
Tattoo Enthusiasts
- Effortless Filtering: Easily navigate a diverse selection of works, narrowing down designs that align with their vision.
- Location and Style Preferences: Find tattoo artists matching your preferred style and specific regions in Israel effortlessly.
- Streamlined Inquiry Process: Submit inquiries seamlessly using a user-friendly form, including sample images, tattoo placement, and size preferences.
- Centralized Favorites: Save and compare favorite tattoo artists in one place, simplifying the process of comparing price quotes.
Tattoo Artists Pains
- Comprehensive Profile: Artists or studios feature detailed profiles with contact info, specialization, and team details.
- Showcasing Work: Upload portfolios for clients to explore, showcasing expertise and style.
- Efficient Inquiry Handling: Receive tailored inquiries, allowing swift and accurate price quotes, saving time and effort.
The Business Model
The app’s business model centers on tattoo artists subscribing to monthly or yearly plans, enhancing their profiles. These plans may include business promotion, creating a mutually beneficial relationship.
Artist profiles are strategically displayed based on enthusiast preferences—location and style, incentivizing artists to strengthen their profiles for continued visibility. This subscription model ensures app sustainability, fostering engagement and quality connections in the tattoo community.
My Mission
I joined the specification and design process of Ink to enhance and refine the design language and processes. Initially tasked with UI design and creating a consistent design language, I evolved characteristic processes, pinpointed details, and developed new specifications aligning with professional judgment and research. While some processes remained unchanged, others were characterized and redesigned from scratch. The ongoing product design prioritizes refining and optimizing the user experience, ensuring seamless alignment with Ink application functionality and goals.
Target Audience
The target audience for Ink comprises a vibrant and dynamic community that values artistic expression, creativity, and aesthetic appeal. The platform is designed to cater to the needs and preferences of both tattoo artists and enthusiasts, fostering meaningful connections within the Israeli tattoo community.
The target audience for Ink comprises two groups:
Tattoo artists
Tattoo enthusiasts
Age Ranges: 24-45
- Artistic Inclination: They possess a strong appreciation for art and creativity.
- Seeking Thrills and Interest: They are individuals who actively seek excitement and stimulation.
- Cool and Creative: Generally perceived as cool and creative individuals with high standards for beauty and aesthetics.
Design Process & Research
Initial Collaboration
This collaborative process laid the foundation for mutual understanding and set the stage for refining and evolving the design based on feedback and iterative improvements.
- Review and Organization
I started by thoroughly examining the materials provided by the founders and the existing wireframe. I went through the flows and existing processes, organizing them in a way that would make the existing screens and scenarios clearer and more manageable for me.
- Clarification with Founders
I clarified with the founders what constraints and boundaries existed, understanding what aspects were open to change and what were not. I aimed to comprehend their satisfaction levels and preferences, gaining insights into how they envisioned the product.
- Competitors and Audience Research
I conducted extensive research on the target audience and competitors, utilizing platforms such as Facebook, Instagram, Pinterest, Tattoo mobile apps, and more. This research informed the selection of the visual language for the product and contributed to enhancements in wireframes and flows delivered to me.
- Design Screens According to Prioritization
I executed screen designs in alignment with the client’s prioritization. Some screens are still in progress due to budget and time constraints.
- Building a Design System
I executed screen designs in alignment with the client’s prioritization. Some screens are still in progress due to budget and time constraints.
The original materials & wireframes from the client:
Survey
To gain deeper insights into the target audience and refine the existing product definition, I conducted a survey targeting tattoo enthusiasts. The survey was tailored for individuals with existing tattoos or those contemplating getting one.
Key insights from the survey:
Competitor Analysis
In my pursuit of design inspiration, I delved into the websites and applications of tattoo artists, alongside exploring international competitors with a similar focus on centralizing tattoo artists and inspiring tattoo designs. Notably, I observed a prevalent use of black and white color schemes, particularly in interfaces catering to artists specializing in monochromatic styles.
Seeking creative input, I turned to platforms like Behance and Dribbble, aiming to infuse innovative elements into the design. The compilation of screenshots from each interface allowed me to analyze successful aspects and areas for improvement.
Expanding the scope, I drew inspiration from tools integral to the target audience’s tattoo discovery process, including Instagram, Facebook, and Pinterest. Additionally, insights were gleaned from platforms promoting a diverse range of external businesses like Wolt, 10Bis, and Iherb.
This thorough analysis serves as a foundation for refining and enhancing the INK application, incorporating successful elements from competitors and drawing inspiration from widely used platforms within the target audience’s journey.
Final Result
Onboarding
Register
Business plans
Open business profile
Tag the studio team
Thank you!
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